A sneak peek into the minds at Factorial and how we keep it all moving
The epiphany: From Individual Contributor to Engineering Manager (and back)
This article gives us insight into the path of an engineer in Factorial who went from an individual contributor position, to an Engineering manager, what helped him, what he learned, and what he took back as he transitioned back into the role of an individual contributor.
Omar Sotillo Franco
Hooks Considered Harmful
Pau Ramon Revilla
Fast validation with A/B testing in Optimize
Fast iteration and validation are part of the day-to-day activities of Growth teams in Factorial. We need to activate levers of growth to boost our conversion rates through the whole funnel. For that reason, we use Google Optimize for A/B testing, so we can have fast validation and implement those changes that are likely to have a huge impact.